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A brilliant virtual guide to SA launched
The Rann Government is taking the marketing of the State’s tourism industry to the next level, with the unveiling of the redeveloped southaustralia.com website.
Acting Tourism Minister Paul Caica says the new southaustralia.com website is a brilliant blend of innovation and technology.
“It brings together attention-grabbing content, imagery, multimedia and interactivity to inspire even more visitors from Australia and around the world to discover our State,” he says.
“This is a state-of-the-art website showcasing the best that SA offers travellers through exciting features including a range of ‘virtual guides’.
“The website’s 14 virtual guides are all passionate South Australians with great stories to tell, and their online presence really brings to life the southaustralia.com experience for users.
“Ranging from surfers and fishermen to winemakers and Outback publicans, these virtual guides inform website visitors about our State’s attractions, places and people in a credible, authentic way that will inspire consumers to experience South Australia for themselves.”
Sheree Sullivan, of Udder Delights, is a virtual guide who talks of her passion for the Adelaide Hills, as well as South Australia’s fabulous food and wine.
“This is a wonderful opportunity for me to let people around the world know just what makes the place where I live and work so special,” Mrs Sullivan says.
“I know travellers are becoming really internet-savvy, and it’s great that we can bring South Australia alive for them, no matter where they are accessing southaustralia.com from.”
The new southaustralia.com also boasts interactive, easy to use holiday and route planners, along with handy maps, a vast array of editorial content, tourism products and the ability to book online.
“This website marks an important step forward in terms of marketing our State’s tourism industry to the world in the increasingly important online environment,” Minister Caica says
“Research clearly shows that there is a radical shift occurring in the way consumers research and book their holidays, as more and more people choose to plan their travel through the internet.
“In fact, research shows Australians find the internet far and away the most useful tool for planning or booking a holiday.
“In June 2006, Roy Morgan Research found that, among Australians aged 18 and over who were planning to take a trip in the next 12 months and had access to the internet, 39% used the internet to research their holidays.
“The Rann Government, and the South Australian Tourism Commission, are committed to embracing the potential of the online environment, and southaustralia.com will allow us to really harness that potential in order to sell the State as a world-class holiday destination.
“The new southaustralia.com will support the State’s multi-billion dollar tourism industry in the online environment by showcasing the best that South Australia offers, ultimately bringing more travellers to more operators.”
For more information please call Julia Angove on 8463 4610.
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