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Tourism Benefits from State Budget
The tourism industry has benefited from a commitment to partnerships and future growth in the 2007-08 South Australian Budget, announced by Treasurer Kevin Foley in June.
The budget reflects a wide range of strategic investments and initiatives to support the tourism industry, which in turn will encourage employment and economic growth across the State.
In partnership with industry, the South Australian Government is committed to building on the State’s strengths to increase our appeal to key markets, both locally and internationally. The shared objective is to attract more visitors to enjoy South Australia, stay longer and spend more.
The Budget provides for new investments in domestic and international tourism marketing, as well as strong support for events and festivals. In addition, ongoing funding has been committed for tourism infrastructure and produce development in the key areas of food, wine and nature.
2007-08 budget highlights include:
· $21.1million committed to support domestic marketing, including additional $750,000 for a new domestic marketing campaign targeting NSW, Victoria and south-east Queensland.
· $7.78 million to support international marketing, including $750,000 to continue the television marketing campaign in New Zealand and the successful cooperative marketing campaigns with Singapore Airlines in key international markets.
· $100,000 invested to support the 75th anniversary of the Credit Union Christmas Pageant.
· Support to major sporting, cultural and arts events, including WOMADelaide and mass participation events such as the Australasian Masters Games and World Amateur Golf Team Championships.
· Continued support of the Tour Down Under, which celebrates its 10th anniversary in January, 2008.
· $2million to support tourism infrastructure projects.
· Continued support of the State’s consumer brand South Australia. A brilliant blend to ensure it is adopted by other State Government departments and South Australian business.
For more information please call Julia Angove on 08 8463 4610 or 0434 473 900.
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