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SA Stories - South Australian Tourism NewsJanuary2008
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Tourism News


133 CYCLISTS TO CONTEST TOUR DOWN UNDER

Five past Tour Down Under winners will be riding in the 2008 UCI ProTour Tour Down Under.

They include 1999 and 2001 winner Stuart O’Grady, 2003 winner Mikel Astarloza, 2005 winner Luis León Sánchez, 2006 winner Simon Gerrans and 2007 winner Martin Elminger.

Tourism Minister Jane Lomax-Smith says the cycling lineup, representing 22 countries, will vie for honours in the first UCI ProTour race of the season.

“The 2008 Tour Down Under will rewrite cycling history as the UCI ProTour calendar debuts outside of Europe in our own backyard in South Australia,” Minister Lomax-Smith says.

“133 riders from 22 countries will start the cycling season at the 2008 Tour Down Under.

“We look forward to welcoming back to our State Queensland’s Allan Davis, the only rider to have ridden all 10 editions of the race as part of the Australian National Team sponsored by UniSA.

“The 2008 Tour Down Under will include 21 Australian riders, including Australian champions Stuart O’Grady and Robbie McEwen.

“Stuart had an action filled 2007 season, conquering the stone cobbles of the 105th Paris-Roubaix one-day cycling classic to become the first Australian to take out overall event honours in this truly prestigious race.”

The 2008 Tour Down Under will include the national champion of Estonia Erki Putsep from Bouygues Telecom and Luxemburg’s national champion Benoit Joachim from Astana.

Tour Down Under Race Director, Mike Turtur says, as a UCI ProTour event, it is now an obligation for all UCI licensed ProTour teams in the world to compete in the Tour Down Under.

“In the past the Tour Down Under has been restricted to a competing field of only 50% UCI ProTour teams,” Mr Turtur says.

“The move to UCI ProTour means we will have the world’s best teams in South Australia.”

For further information visit www.tourdownunder.com.au

The 2008 Tour Down Under will be the first ever ProTour cycling race to be staged outside of Europe from 22 to 27 January 2008, starting with the Down Under Classic on Sunday 20 January.

For more information please call Michele D’Aloia on 08 8463 4695.



TOURISM PROVIDES CASH INJECTION FOR SA

Spending by domestic visitors to South Australia is up 11 percent to a record high $3.8 billion, figures released last month show.

The National Visitor Survey results, for the 12 months to September 2007, also reveal the number of domestic visitors to South Australia was up on a year ago, as were the number of nights spent in the State by Australian visitors.

Tourism Minister Jane Lomax-Smith says the results are encouraging news for our tourism industry, and show our marketing strategies are hitting the mark.

“The great news is that the highest growth in visitor expenditure is in regional South Australia, where there has been a 15 per cent rise in spending,” Dr Lomax-Smith says.
“Tourism is the economic life-blood of many of our State’s regional communities, so these latest figures show we’re really on the right track.

“That has never been more important than now for regional communities feeling the brunt of drought and bushfires.”

Dr Lomax-Smith says the latest increase of three per cent in domestic visitor numbers to South Australia, along with a two per cent rise in nights spent here by visitors, are encouraging – but the industry still has a challenge ahead to make sure these gains continue.

“These improvements in the South Australian domestic tourism market come off the back of a tough couple of years for the industry, when high petrol prices, competition for Australians’ discretionary dollar and increased international travel at the expense of domestic holidays really hit home.

“While an 11 per cent rise in domestic visitor spending is a great result, we still have work to do to reach the record numbers of visitors we achieved in 2004.

“In order to do that, we need to encourage more investment in world-class tourism development, aggressively market our key tourism strengths and step up to grab an ‘unfair share’ of the domestic tourism market.

“The South Australian Government is focussed on lifting our competitive performance by an average six per cent annually – and that’s not something we can do alone.

“The challenge for the State’s tourism industry now is to really deliver a total holiday experience to visitors that will really wow them and have them coming back for more.”

For more information please call Julia Angove on 08 8463 4570.



SA TAKES THE LEAD ON CLEAN, GREEN TOURISM

South Australia is positioning itself as Australia’s premier clean, green tourism destination.

The local tourism industry is taking the lead on national climate change initiatives to build on the State’s reputation for protecting its natural environment.

Tourism officials attending the December Tourism Roundtable meeting in Adelaide heard about and discussed ways the State could strengthen a credible ‘green’ message to tourists.

A new working group, bringing together the expertise of tourism industry professionals and State Government, was formed at the Tourism Roundtable in August.

Tourism Minister Jane Lomax-Smith says the group is looking at ways clean, green tourism in SA can become a competitive advantage in selling the State as a holiday destination.

“As people become more aware of climate change’s effects on the planet, they are looking for holidays that minimise their impact on the environment.

“Our State is already a leader when it comes to sustainable tourism, and the task of the working group is to find ways to continue to create a responsible tourism industry that takes care of the environment.

“It’s also important that we find ways to develop and sell our authentic green credentials as a holiday destination to attract even more visitors from around Australia and the world.”

Last month, it was announced that a world-first industry-led program to reduce the tourism industry’s carbon footprint would be trialled first in South Australia.

“The State Government is demonstrating its commitment to sustainable tourism through its support for Ecotourism Australia’s new Climate Change Certification program, which will allow the travelling public to identify accommodation and tours that are committed to reducing their carbon emissions.

“South Australia is already home to around 15% of the nation’s Eco Certified tourism operators and more than 20% of South Australia is set aside as reserves for conservation – a greater percentage than any other mainland State.

“We will also be hosting the next National Ecotourism Conference in 2008, showing off our ecotourism experiences to more than 400 conference delegates from around the world.

“One of the big environmental challenges for South Australia’s tourism industry is overcoming misconceptions that water levels in the Murray River are too low for tourism activities.

“The State Government has banded together with the industry to make sure sustainable tourism is supported on the river, where there is still plenty of water for houseboating and watersports.”

For more information please call Julia Angove on 08 8463 4570.



INTERNATIONAL VISITORS FLOCK TO SA

South Australia continues to out-perform the rest of the nation when it comes to international tourists, according to the latest statistics.

The number of visitors coming to our State for holidays or visiting friends and relatives rose 12% to 309,000 for the year to September 2007 – well above the national average of a 3% increase.

Tourism Minister Jane Lomax-Smith says the latest figures from the International Visitor Survey’s statistics are a fantastic result for South Australia, given that they include the traditionally quieter winter period.

“The even better news is that tourists have really been spending up big in our State, with expenditure of $275 million – up 18% for the year to September 2007 compared to one year ago,” Dr Lomax-Smith says.

“That extra money is flowing into communities right across South Australia, and demonstrates the importance of tourism as an economic driver, especially in regional areas of the State.”

Dr Lomax-Smith says the number of nights spent in our State by international tourists during the year to September 2007 was also climbing faster than the national average of 9% – up 13% on the previous 12 months to 3.8 million.

“These survey results are excellent news for our tourism industry and the State’s economy. They clearly indicate our international marketing strategies are hitting the mark.

“The South Australian Government has been working hard to encourage more international flights into Adelaide and 27 international flights per week now arrive at Adelaide Airport – up from 13 in 2003.

“South Australia is also gearing up for a brilliant season of events – a proven drawcard for international visitors.

“Sports fans can look forward to the Tour Down Under in January –the first UCI ProTour event ever held outside Europe – as well as the Clipsal 500 Adelaide, Magic Millions the new SWATCH FIVB Beach Volley World Tour and the IRB Rugby Sevens.

“For arts and music lovers there’s the Adelaide Fringe, Adelaide Bank Festival of Arts and WOMADelaide – all coming up in the first three months of next year.”

The overall number of international visitors to South Australia, including business and student travellers as well as tourists, was up by 6% to 373,100 for the year to September 2007.

For more information please call Julia Angove on 08 8463 4570.



FIRST ADELAIDE INTERNATIONAL GUITAR FESTIVAL A SUCCESS

The first, annual Adelaide International Guitar Festival attracted more than 30,000 attendees to enjoy over a week of the best music to be heard anywhere on the planet.

Event Producer, Christine Schloithe, says she’s been absolutely delighted with the glowing responses from both audiences and artists to this new music festival.

She says artists, without exception, have expressed their wish to come back in future years and audiences are already saying how much they will be looking forward to 2008.

Over the 10 days of the festival, more than 70 artists entertained, amused and educated guitar-lovers from across the globe.

There was finger-pickers & shredders, slide maestros and virtuosos from all genres who have offered a range of extraordinary experiences for concert-goers of all tastes.

Adelaide’s “Guiness Book of World Records” attempt to have the largest guitar-band in the world kicked off festival proceedings, with over 2,000 people in Elder Park on a balmy Friday evening.

The Australian record now resides in Adelaide with a new attempt already planned for the 2008 program.

Concerts by Slava Grigoryan, Kaki King, Jeff Lang & Guests and Caliente were all sold out.

The co-production between the Adelaide Symphony Orchestra and Adelaide Festival Centre “Rhapsodie Espagnole” was a major success with the Festival Theatre itself close to capacity each night.

Planning for the 2008 event is already underway. Adelaide Festival Centre CEO and Artistic Director, Douglas Gautier, says this first AIGF line up has included some of the world's very best guitarists.

“It has been an impressive foundation on which to build the Festival's reputation for future years. Not only do we now hold the National record for biggest guitar band, we are confident of grabbing the world record at the next Festival,” he says.

For more information please phone Petrina Egan on 08 8216 8699.




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